Ethics and Independence Statement
J.O.T Advisory Ltd; Last Updated: 18th March 2026
This statement explains how J.O.T Advisory Ltd ("J.O.T", "we", "us", or "our") is committed to operating with integrity, independence, and transparency across our professional activities.
This statement applies to visitors of www.jotadvisory.co.uk and individuals or organisations who interact with J.O.T Advisory Ltd in any professional capacity.
This statement should be read alongside our Terms of Use, Privacy Policy and Cookie Policy, which set out the legal terms governing the use of our website and services.
1. Company Information
1.1 J.O.T Advisory Ltd is a company registered in England and Wales.
1.2 Company number: 17018967.
1.3 Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF.
1.4 J.O.T Advisory Ltd provides independent commercial and marketing advisory services.
1.5 Any enquiries regarding this statement or its interpretation should be directed to: hello@jotadvisory.co.uk
2. Independent Advisory
2.1 J.O.T Advisory Ltd operates as an independent advisory firm.
2.2 Our recommendations are based on our collective professional judgement, experience and analysis of client needs.
2.3 We aim to provide advice that is objective and aligned with the long-term interests of the organisations we support.
2.4 Our role is to support informed decision-making. Final commercial, procurement, technology or investment decisions remain the responsibility of the client.
3. Transparency
3.1 We aim to be transparent about relationships that could reasonably be perceived as influencing our professional judgement.
3.2 Where relevant, potential conflicts of interest will be disclosed to clients or engagement partners.
3.3 Certain information relating to vendors, partners or client engagements may be subject to confidentiality obligations, contractual restrictions or non-disclosure agreements. Where such restrictions apply, we will only disclose information where legally permitted to do so.
3.4 Where appropriate, we may publish transparency notes outlining material vendor relationships or commercial partnerships relevant to advisory work or published research.
4. Conflicts of Interest
4.1 We continually seek to identify and manage situations where competing professional, commercial or personal interests could influence the objectivity of our advice.
4.2 Where a potential conflict of interest is identified that could reasonably be perceived as affecting an engagement, we may address it through measures including:
a) disclosure to the client;
b) separation of advisory work from commercial relationships; or
c) declining or withdrawing from an engagement where appropriate.
4.3 We aim to ensure that commercial relationships with vendors, partners or technology providers do not compromise the independence of our advisory work.
4.4 Clients may request clarification regarding material commercial relationships that could reasonably be considered relevant to an engagement.
5. Client Interests
5.1 Our work is guided by the principle that the interests of our clients come first.
5.2 Recommendations are intended to support informed decision-making and sustainable commercial outcomes.
5.3 Advisory opinions and recommendations are based on information available at the time and on our professional judgement.
5.4 Such recommendations should not be relied upon as the sole basis for procurement, commercial or investment decisions without obtaining appropriate professional advice.
5.5 Liability limitations and reliance provisions relating to advisory content are set out in our Terms of Use and in any formal client engagement agreements.
6. Vendor Relationships and Commercial Arrangements
6.1 We may interact with technology providers, agencies, service vendors and platform providers as part of advisory engagements.
6.2 In some circumstances, we may receive referral fees, commission arrangements or commercial incentives from vendors, partners or service providers.
6.3 Where such arrangements exist, recommendations remain grounded in independent evaluation of suitability, capability and value for the client.
6.4 Commercial relationships do not guarantee recommendation or endorsement.
6.5 Vendor assessments may consider factors including:
a) suitability for the client’s requirements;
b) technical capability and maturity;
c) commercial value and pricing structures;
d) ecosystem compatibility; and
e) operational delivery considerations.
6.6 Where appropriate, we may support clients in negotiating pricing or commercial terms with vendors to ensure equitable positioning relative to comparable organisations or sector benchmarks.
7. Professional Conduct
7.1 J.O.T Advisory Ltd seeks to operate in accordance with high professional and ethical standards.
7.2 This includes:
a) respecting confidential information;
b) acting honestly and fairly;
c) maintaining independence in vendor evaluations;
d) separating commercial partnerships from advisory analysis; and
e) documenting material vendor interactions where relevant to advisory work.
7.3 Internal practices may be periodically reviewed to ensure alignment with the principles outlined in this statement.
8. Anti-Bribery, Gifts and Hospitality
8.1 We maintain a zero-tolerance approach to bribery and corruption and operate in a manner consistent with the principles of the UK Bribery Act 2010.
8.2 Reasonable and proportionate hospitality, promotional items or industry event participation may be accepted where they are modest in value and consistent with normal professional practice.
8.3 As a general guideline, gifts or hospitality exceeding £250 in value may be recorded internally and disclosed where relevant.
8.4 Any gifts or incentives that could reasonably be perceived as influencing professional judgement will be declined.
9. AI Governance and Analytical Tools
9.1 We may utilise artificial intelligence tools to support research, analysis, drafting or visual content generation.
9.2 All content published by us is reviewed and approved by our Directors prior to publication.
9.3 AI tools are used as analytical assistants and do not replace professional judgement or advisory responsibility.
9.4 Where appropriate, AI-assisted outputs may be cross-checked against multiple sources or models to reduce the risk of inaccurate or hallucinated content.
10. Research, Commentary and Industry Analysis
10.1 We may publish research, commentary, market observations or analytical content relating to vendors, technologies or industry developments.
10.2 Such materials represent our professional interpretation based on publicly available information, industry experience and internal research.
10.3 Information relating to vendors, technologies or market conditions may change over time and published analysis may not reflect subsequent developments.
10.4 Where reasonably possible, publicly available sources used in research or commentary will be cited and appropriately referenced.
11. Vendor Intelligence and Market Information
11.1 We may collect, maintain and analyse information relating to vendors, technologies, service providers and market developments.
11.2 Such information may be derived from a combination of publicly available sources, industry interactions, professional experience and independent research.
11.3 Aggregated insights, market observations or analytical outputs derived from this information may be used to support advisory engagements, research publications or other professional services.
11.4 Where applicable, commercially sensitive or confidential information obtained under contractual or legal restrictions will not be disclosed.
12. Relationship with Other Policies
12.1 Matters relating to website use, liability, research publications, external links and data processing are governed by the following:
a) our handling of personal data is governed by our Privacy Policy;
b) information about the use of cookies and similar technologies is available in our Cookie Policy; and
c) interaction with our website and services is governed by our Terms of Use.
12.2 These policies and terms should be read together with this statement.
13. Continuous Improvement
13.1 Responsible advisory requires ongoing learning and adaptation.
13.2 We are committed to remaining as informed as possible of developments in technology, marketing and commercial practice in order to provide relevant and responsible advice.
14. Changes to This Statement
We reserve the right to amend this statement at any time. Any such amendments will take effect when posted on our website and it is your responsibility to read this statement on each occasion you use our website. Your continued interaction with us shall signify your understanding and acknowledgement of the most recent version of this statement.